In 2013, China became the world's largest outbound travel market with approx. 97 million Chinese outbound travellers. This means that nearly one in ten international tourists worldwide is now Chinese. Consequently, Copenhagen has seen double-digit growth rates in Chinese bed-nights over the past years.
The Chinavia program (China + Scandinavia = Chinavia) was designed to further advance this market development not only in Greater Copenhagen, but in the whole of Scandinavia.
The Chinavia project will improve the service experience of Chinese travellers through facilitation of "China Ready Crash Courses" for frontline service personnel in hotels, restaurants, attractions etc. The project also provides access to online training, and develops an online kit with "China Ready" advice and tangible tools to boost service offers.
In order to improve the awareness of Greater Copenhagen among Chinese travellers in China, the Chinavia project also puts tourist destinations online in China through development of Chinese websites (domained and hosted in China), through establishment of destination profiles in Chinese social media and through content distribution on Chinese travel platforms.
Read more about Chinavia here.
2017 is official Chinese-Danish Tourism year. An official ceeremony was held in Beijing in February and various other activities are planned throughout the year.
Read more about the tourism year here (opens in new window).